Will Beattie

First party Data Versus Third-Party Data

For years, customers have been demanding control of their personal data and a pivot to relationship or personalised marketing, which cultivates deeper, more meaningful relationships to ensure long-term association and an enhanced customer experience. (The End of Third-Party Data – Finally Forbes.com) It would be a challenge to find a company today that didn’t see …

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How marketing automation can benefit your business

How marketing automation can benefit your business

Your business will grow through marketing automation. It’s that simple.  It gives you more time, so your team can be more creative. While transforming your customer experience, it also helps to grow your sales pipeline too. And automation brings considerable cost savings.  If you’re still on the fence when it comes to marketing automation, take …

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6 in-app messages that will delight your customers

6 in-app messages that will delight your customers

The key to good in-app messaging is giving users relevant and valuable information. Using in-app messages can provide 50% of returning users compared to only 36% with conventional messaging. To guide you, here are the tips that will help you be effective in targeting your customers: 1. Onboarding message Onboarding Messages are critical they introduce …

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Learn how to maximise the power of push notifications

Learn how to maximise the power of push notifications

Did you know that 42% of users opt to keep push notifications active on their devices? As an essential part of your marketing strategy, you need to maximise the power of push notifications to increase engagement. Here are some push notification best practices to implement during your mobile marketing campaigns. 1. Include an actionable alert …

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