Ecommerce is growing, and business owners need to adapt and move to stay ahead of the curve. Kaddra has created a solution that helps them do that. We sat down with the two co-founders of Kaddra, Quentin and Will. We talked about the ideas behind the company and how the platform works. What is Kaddra? …
Kaddra New App Designer – An Interview with Kaddra’s Co-Founders Read More »
If your ecommerce business has an app, it’s on a path to growth. When your customers can buy your products wherever they are, they’re happy. But what if they don’t know about the app? What if they are unaware you have an app? They’re going to miss out on all those opportunities to browse and …
Push notifications can make a huge difference to ecommerce brands and their marketing. If they are ‘done right’, a brand can enjoy all kinds of benefits. We will take a look at those benefits in the first part of this post. Then, we will take a deep dive into how to use push notifications effectively. …
Email has been around for a very long time. Push notifications, not so long. While both of these tools are effective and powerful, they are most definitely not the same. As an ecommerce business, which should you be focusing on as your business grows? Let’s compare the two and then get down to the nitty …
Ecommerce has seen explosive growth over the last few years. Right now, it is probably one of the biggest growth areas in business. And push notifications are the future of communication for eCommerce. The beauty of push notifications is that you can reach thousands of customers with just one click. There is less friction than …
The ability to reconnect with the majority of people who weren’t ready to convert upon their first interaction with your brand is what makes retargeting the most powerful piece of your digital marketing campaign. (Jason Fishman, Forbes.com) Your business has a great website and app. And you’re experiencing traffic too. The bad news is that …
The Importance Of Retargeting In The Digital Era Read More »
For years, customers have been demanding control of their personal data and a pivot to relationship or personalised marketing, which cultivates deeper, more meaningful relationships to ensure long-term association and an enhanced customer experience. (The End of Third-Party Data – Finally Forbes.com) It would be a challenge to find a company today that didn’t see …
Your business will grow through marketing automation. It’s that simple. It gives you more time, so your team can be more creative. While transforming your customer experience, it also helps to grow your sales pipeline too. And automation brings considerable cost savings. If you’re still on the fence when it comes to marketing automation, take …
How marketing automation can benefit your business Read More »
The key to good in-app messaging is giving users relevant and valuable information. Using in-app messages can provide 50% of returning users compared to only 36% with conventional messaging. To guide you, here are the tips that will help you be effective in targeting your customers: 1. Onboarding message Onboarding Messages are critical they introduce …
6 in-app messages that will delight your customers Read More »
Did you know that 42% of users opt to keep push notifications active on their devices? As an essential part of your marketing strategy, you need to maximise the power of push notifications to increase engagement. Here are some push notification best practices to implement during your mobile marketing campaigns. 1. Include an actionable alert …
Learn how to maximise the power of push notifications Read More »
Company
Resources
Download Kaddra World App
© Kaddra 2022. All rights reserved.
